BERT – Google’s Public NLP Neural Network Training

What is BERT? Bidirectional Encoder Representations from Transformers, or BERT, is a Google NLP pre-training code repository. When users use Search, they often don’t have the knowledge or spelling to be able to ask what they really want to know. This is where understanding natural language comes into play by much of the Search algorithm. …

BERT – Google’s Public NLP Neural Network Training Read More »

Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking

Black hatters are the trolls of the internet who try to bring down the rankings of other websites to improve their own. There are currently 12 Black-hat techniques that Google is able to recognize. Some of these techniques, such as bounce rate, are merely a nuisance that anybody with some knowledge in SEO security can deal with. However, others, …

Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking Read More »

What are Google’s Answer Passages?

Answer passages are collections of text that provide greater informational value to readers, in the form of rich data extract from a site. Interestingly, this doesn’t require structured data markup, but is instead extracted directly from the text. “Prose-type-explanations” In a natural language processing patent by Google, they explained that when users are searching for …

What are Google’s Answer Passages? Read More »

How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

How Google Enforces Category Diversity In Local Search Results Read More »

The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

The Easy Way to Create JSON-LD Templates for eCommerce Read More »

Using Google’s Image Classification to Rank in Local SEO Image Queries

Google’s “Image Classification of Landmarks” can be used to drive more foot traffic to local businesses. This is through utilising what Google calls “trigger words,” and is derived from their patented image recognition and categorisation strategies. Introduction In 2008, Flickr became the leading image repository on the internet. It was thought that Google, and Yahoo, …

Using Google’s Image Classification to Rank in Local SEO Image Queries Read More »

Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

Google’s Augmented Search Queries and Hybrid Search Results Read More »