Yoast SEO 13.0: The Future of Structured Data

Structured data improves the efficiency of SEO because it aids search engines, such as Google, in categorizing digital content. Yoast SEO 13.0 is the newest advancement in structured data creation.    Yoast SEO 13.0  Yoast SEO 13.0 is the newest advancement in structured data. This SEO plugin tool continues to improve Schema options. These Schema are essential as they allow you …

Yoast SEO 13.0: The Future of Structured Data Read More »

The LinkedIn Algorithm: How to Optimize your Professional Profile

SEO for LinkedIn When people hear the term “Search Engine Optimization,” they quickly associate it with massive search engines such as Google, Bing, or Yahoo. But optimizing digital content goes much further than that.  LinkedIn is an example of a Castle Site, meaning that it is a site with a naturally high Domain Authority that allows users to publish content …

The LinkedIn Algorithm: How to Optimize your Professional Profile Read More »

Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

Knowledge Base Enrichment Through Images and ML Read More »

Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

Google Introduces Fact Checking in Search Read More »

BERT – Google’s Public NLP Neural Network Training

What is BERT? Bidirectional Encoder Representations from Transformers, or BERT, is a Google NLP pre-training code repository. When users use Search, they often don’t have the knowledge or spelling to be able to ask what they really want to know. This is where understanding natural language comes into play by much of the Search algorithm. …

BERT – Google’s Public NLP Neural Network Training Read More »

Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking

Black hatters are the trolls of the internet who try to bring down the rankings of other websites to improve their own. There are currently 12 Black-hat techniques that Google is able to recognize. Some of these techniques, such as bounce rate, are merely a nuisance that anybody with some knowledge in SEO security can deal with. However, others, …

Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking Read More »