INDEX & SEO
What is BERT? Bidirectional Encoder Representations from Transformers, or BERT, is a Google NLP pre-training code repository. When users use Search, they often don’t have the knowledge or spelling to be able to ask what they really want to know. This is where understanding natural language comes into play by much of the Search algorithm. …
BERT – Google’s Public NLP Neural Network Training Read More »
Black hatters are the trolls of the internet who try to bring down the rankings of other websites to improve their own. There are currently 12 Black-hat techniques that Google is able to recognize. Some of these techniques, such as bounce rate, are merely a nuisance that anybody with some knowledge in SEO security can deal with. However, others, …
Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking Read More »
The Speed Report is a new tool introduced to the GSC to aid SEOs and Webmasters in identifying key URLs slowing down their domains. CrUX has been leveraged to include real user experience into the “Speed Ranking” for each page. FCP and FID have become the most important metrics in Load Time. The “Speed Report” …
Answer passages are collections of text that provide greater informational value to readers, in the form of rich data extract from a site. Interestingly, this doesn’t require structured data markup, but is instead extracted directly from the text. “Prose-type-explanations” In a natural language processing patent by Google, they explained that when users are searching for …
Every system in the world has a Search functionality, and Amazon is no different. Amazon doesn’t suffer from Search Intent, as every search carries a very high conversion rate. It’s crucial, therefore, to optimise products and profiles on the world’s biggest eCommerce. The A9 Algorithm The A9 algorithm is designed to match direct and indirect …
Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …
How Google Enforces Category Diversity In Local Search Results Read More »
If I had a chance to start over again, I would do search engine optimisation much more carefully. Trustworthy content that doesn’t reach its audience doesn’t have any worth. Vera mirzoyan Who is Vera, and what is Armenia Discovery? Vera Mirzoyan is a reputable content creator and Armenia enthusiast. She was born in Armenia, and …
Why You Should Start SEO Early – Armenia Discovery Read More »
eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …
The Easy Way to Create JSON-LD Templates for eCommerce Read More »
Google’s “Image Classification of Landmarks” can be used to drive more foot traffic to local businesses. This is through utilising what Google calls “trigger words,” and is derived from their patented image recognition and categorisation strategies. Introduction In 2008, Flickr became the leading image repository on the internet. It was thought that Google, and Yahoo, …
Using Google’s Image Classification to Rank in Local SEO Image Queries Read More »
Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …
Google’s Augmented Search Queries and Hybrid Search Results Read More »