INDEX & SEO
Every system in the world has a Search functionality, and Amazon is no different. Amazon doesn’t suffer from Search Intent, as every search carries a very high conversion rate. It’s crucial, therefore, to optimise products and profiles on the world’s biggest eCommerce. The A9 Algorithm The A9 algorithm is designed to match direct and indirect …
Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …
How Google Enforces Category Diversity In Local Search Results Read More »
If I had a chance to start over again, I would do search engine optimisation much more carefully. Trustworthy content that doesn’t reach its audience doesn’t have any worth. Vera mirzoyan Who is Vera, and what is Armenia Discovery? Vera Mirzoyan is a reputable content creator and Armenia enthusiast. She was born in Armenia, and …
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eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …
The Easy Way to Create JSON-LD Templates for eCommerce Read More »
Google’s “Image Classification of Landmarks” can be used to drive more foot traffic to local businesses. This is through utilising what Google calls “trigger words,” and is derived from their patented image recognition and categorisation strategies. Introduction In 2008, Flickr became the leading image repository on the internet. It was thought that Google, and Yahoo, …
Using Google’s Image Classification to Rank in Local SEO Image Queries Read More »
Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …
Google’s Augmented Search Queries and Hybrid Search Results Read More »
Digital nomads are people who are location independent and use technology to perform their job. Digital nomads work remotely, or by telecommuting rather than being physically present at a company’s headquarters or office. Why would you want to be a digital nomad? Digital nomads are world-renowned for their working freedom, relaxation, and ability to enjoy …
Firebase is the Google platform that allows webmasters to set up and manage indexing and deep linking for their native apps, chat-bots and, now, PWA’s. Firebase – the basics. Firebase’s first product was the Firebase Real-time Database, an API that synchronizes application data across iOS, Android, and Web devices, and stores it on Firebase’s cloud. The …
Firebase – The SEO Tool for Progressive Web Apps Read More »
Google My Business is a tool that allows businesses to target regions and cities effectively. It opens up new ranking methods, such as through Google Maps, and therefore makes it critical to ranking well through Local SEO. Google My Business – what is it? Google My Business is a tool that Google introduced in June …
Why Does Google My Business (GMB) Matter for SEO? Read More »
Paul Shapiro is Head of SEO at Catalyst, who specialises in Technical SEO for Fortune 500 companies. These are the 4 benefits which he thinks SEOs receive when learning how to program! Learning to program Learning how to program can be a core skill for any SEO. However, SEOs interested in getting into the programming …
Paul Shapiro’s Top 4 Benefits of Programming for SEOs Read More »