How to Successfully Auction on Facebook

Many businesses have successfully generated revenue auctioning their products on Facebook. The important question, however, is how to do it as efficiently as possible to make the most profits. Therefore, it is crucial to properly understand how Facebook Ad Auctions work. Facebook’s Winner Ad Formula (Advertiser Bid) * (Estimated Auction Rates) + (User Value) = …

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PODCAST SEO

Podcast’s audience has risen dramatically over the last few years. The increase in media consumption and the wide variety of podcasts available are the two main factors responsible for this growth. Users are now able to find an almost infinite number of podcasts online, with little but no effort.  A digital audio file made available …

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Should you be advertising on Instagram? Top three Pros and Cons of Instagram ads

Most Instagram users might have noticed adverts popping up in their feeds or while checking Insta stories, businesses have been drawn to advertise on Instagram as, being one of the fastest-growing social media platforms that promote creativity and innovation. So what are the pros and cons to take into consideration before choosing Instagram as the …

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FROM SEO TO ASO

It is no secret that the use of mobile devices has increased tremendously during the past few years. Our growing dependence has translated to an increase of app downloads. According to Statista, 204 billion apps were downloaded worldwide during 2019. Along with this growth came the expansion of the mobile application market and the rise of …

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Google’s Occupation Vectorisation Engine for Search

On May 5 2020, Google filed a patent for a new method of classifying and displaying Job openings for Search. The method relies on vectorising existing information in Knowledge Base’s, or through annotated information pulled from third-party sources. The vectorised information is then compared to the User Query, and the most probably correlated Job Openings …

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How BERT (NLP) will Impact Google SERPs

What is BERT? BERT is a neuro-linguistic program that enables Google to better understand the human language used in searches, in order to provide contextually precise results. This open-sourced word-embedding algorithm allows for anyone to train and improve their own language processing system to learn from text data. Google’s vice president of search, Pandu Nayak, …

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