On-Page SEO

What are Google’s Answer Passages?

Answer passages are collections of text that provide greater informational value to readers, in the form of rich data extract from a site. Interestingly, this doesn’t require structured data markup, but is instead extracted directly from the text. “Prose-type-explanations” In a natural language processing patent by Google, they explained that when users are searching for …

What are Google’s Answer Passages? Read More »

The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

The Easy Way to Create JSON-LD Templates for eCommerce Read More »

Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

Google’s Augmented Search Queries and Hybrid Search Results Read More »

Cornerstone Content

Creating foundational content that will lead your content strategy in even the most competitive niches. What is it? According to Yoast, a leading SEO plugin for sites like WordPress: Cornerstone content is the core of your website. It consists of the best, most important articles on your site. Yoast Cornerstone Content are fundamental articles to your …

Cornerstone Content Read More »

Barnacle SEO

How barnacle SEO allows you to stand on the shoulders of Giants. What is Barnacle SEO? Barnacle SEO, according to Suzana Joel at Synup: Barnacle SEO is using larger, reputable websites to promote your own business’ website and gain more traffic. Suzana Joel What does that mean? How do you “attach” to larger businesses and …

Barnacle SEO Read More »