Search Engine

Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

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Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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Firebase – The SEO Tool for Progressive Web Apps

Firebase is the Google platform that allows webmasters to set up and manage indexing and deep linking for their native apps, chat-bots and, now, PWA’s.  Firebase – the basics. Firebase’s first product was the Firebase Real-time Database, an API that synchronizes application data across iOS, Android, and Web devices, and stores it on Firebase’s cloud. The …

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ES6 Syntax and SEO

ECMAscript 6 is the latest JavaScript syntax form that improves your code readability, primarily by Search Engine crawlers such as Googlebot. Google’s ability to read JavaScript Search Engines have always struggled with the ability to interpret JavaScript. This originates from JavaScript’s dynamic attributes, allowing data on page to be changed and manipulated without information having …

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