SEO

Yoast SEO 13.0: The Future of Structured Data

Structured data improves the efficiency of SEO because it aids search engines, such as Google, in categorizing digital content. Yoast SEO 13.0 is the newest advancement in structured data creation.    Yoast SEO 13.0  Yoast SEO 13.0 is the newest advancement in structured data. This SEO plugin tool continues to improve Schema options. These Schema are essential as they allow you …

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The LinkedIn Algorithm: How to Optimize your Professional Profile

SEO for LinkedIn When people hear the term “Search Engine Optimization,” they quickly associate it with massive search engines such as Google, Bing, or Yahoo. But optimizing digital content goes much further than that.  LinkedIn is an example of a Castle Site, meaning that it is a site with a naturally high Domain Authority that allows users to publish content …

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Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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Castle Sites

Castle Sites are naturally high DA sites that allow you to publish content, and are resistant to fluctuating SERP’s. What is a Castle Site? A Castle site is a large domain that allows you to publish content, which is more resistant to SERP fluctuations. For example, your Business having a Facebook Page, is an example …

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