SEO

PODCAST SEO

Podcast’s audience has risen dramatically over the last few years. The increase in media consumption and the wide variety of podcasts available are the two main factors responsible for this growth. Users are now able to find an almost infinite number of podcasts online, with little but no effort.  A digital audio file made available …

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FROM SEO TO ASO

It is no secret that the use of mobile devices has increased tremendously during the past few years. Our growing dependence has translated to an increase of app downloads. According to Statista, 204 billion apps were downloaded worldwide during 2019. Along with this growth came the expansion of the mobile application market and the rise of …

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Yoast SEO 13.0: The Future of Structured Data

Structured data improves the efficiency of SEO because it aids search engines, such as Google, in categorizing digital content. Yoast SEO 13.0 is the newest advancement in structured data creation.    Yoast SEO 13.0  Yoast SEO 13.0 is the newest advancement in structured data. This SEO plugin tool continues to improve Schema options. These Schema are essential as they allow you …

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The LinkedIn Algorithm: How to Optimize your Professional Profile

SEO for LinkedIn When people hear the term “Search Engine Optimization,” they quickly associate it with massive search engines such as Google, Bing, or Yahoo. But optimizing digital content goes much further than that.  LinkedIn is an example of a Castle Site, meaning that it is a site with a naturally high Domain Authority that allows users to publish content …

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Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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