Social Media

How to Successfully Auction on Facebook

Many businesses have successfully generated revenue auctioning their products on Facebook. The important question, however, is how to do it as efficiently as possible to make the most profits. Therefore, it is crucial to properly understand how Facebook Ad Auctions work. Facebook’s Winner Ad Formula (Advertiser Bid) * (Estimated Auction Rates) + (User Value) = …

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The LinkedIn Algorithm: How to Optimize your Professional Profile

SEO for LinkedIn When people hear the term “Search Engine Optimization,” they quickly associate it with massive search engines such as Google, Bing, or Yahoo. But optimizing digital content goes much further than that.  LinkedIn is an example of a Castle Site, meaning that it is a site with a naturally high Domain Authority that allows users to publish content …

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