Technical SEO

Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

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BERT – Google’s Public NLP Neural Network Training

What is BERT? Bidirectional Encoder Representations from Transformers, or BERT, is a Google NLP pre-training code repository. When users use Search, they often don’t have the knowledge or spelling to be able to ask what they really want to know. This is where understanding natural language comes into play by much of the Search algorithm. …

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The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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Firebase – The SEO Tool for Progressive Web Apps

Firebase is the Google platform that allows webmasters to set up and manage indexing and deep linking for their native apps, chat-bots and, now, PWA’s.  Firebase – the basics. Firebase’s first product was the Firebase Real-time Database, an API that synchronizes application data across iOS, Android, and Web devices, and stores it on Firebase’s cloud. The …

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ES6 Syntax and SEO

ECMAscript 6 is the latest JavaScript syntax form that improves your code readability, primarily by Search Engine crawlers such as Googlebot. Google’s ability to read JavaScript Search Engines have always struggled with the ability to interpret JavaScript. This originates from JavaScript’s dynamic attributes, allowing data on page to be changed and manipulated without information having …

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