Attributes

Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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