Augmented Search Queries

Google’s Occupation Vectorisation Engine for Search

On May 5 2020, Google filed a patent for a new method of classifying and displaying Job openings for Search. The method relies on vectorising existing information in Knowledge Base’s, or through annotated information pulled from third-party sources. The vectorised information is then compared to the User Query, and the most probably correlated Job Openings …

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How BERT (NLP) will Impact Google SERPs

What is BERT? BERT is a neuro-linguistic program that enables Google to better understand the human language used in searches, in order to provide contextually precise results. This open-sourced word-embedding algorithm allows for anyone to train and improve their own language processing system to learn from text data. Google’s vice president of search, Pandu Nayak, …

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Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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Using Google’s Image Classification to Rank in Local SEO Image Queries

Google’s “Image Classification of Landmarks” can be used to drive more foot traffic to local businesses. This is through utilising what Google calls “trigger words,” and is derived from their patented image recognition and categorisation strategies. Introduction In 2008, Flickr became the leading image repository on the internet. It was thought that Google, and Yahoo, …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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