Google

Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

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BERT – Google’s Public NLP Neural Network Training

What is BERT? Bidirectional Encoder Representations from Transformers, or BERT, is a Google NLP pre-training code repository. When users use Search, they often don’t have the knowledge or spelling to be able to ask what they really want to know. This is where understanding natural language comes into play by much of the Search algorithm. …

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Black-hat Techniques: The Difference Between Bounce Rate and Pogo Sticking

Black hatters are the trolls of the internet who try to bring down the rankings of other websites to improve their own. There are currently 12 Black-hat techniques that Google is able to recognize. Some of these techniques, such as bounce rate, are merely a nuisance that anybody with some knowledge in SEO security can deal with. However, others, …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

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Using Google’s Image Classification to Rank in Local SEO Image Queries

Google’s “Image Classification of Landmarks” can be used to drive more foot traffic to local businesses. This is through utilising what Google calls “trigger words,” and is derived from their patented image recognition and categorisation strategies. Introduction In 2008, Flickr became the leading image repository on the internet. It was thought that Google, and Yahoo, …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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Firebase – The SEO Tool for Progressive Web Apps

Firebase is the Google platform that allows webmasters to set up and manage indexing and deep linking for their native apps, chat-bots and, now, PWA’s.  Firebase – the basics. Firebase’s first product was the Firebase Real-time Database, an API that synchronizes application data across iOS, Android, and Web devices, and stores it on Firebase’s cloud. The …

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