Hummingbird

Knowledge Base Enrichment Through Images and ML

Google has deployed Machine Learning like never before to actually read and understand images without human annotation. This is currently being applied to identify relationships between entities and attributes, which are saved into Knowledge Bases and displayed as rich data in SERPs. Knowledge Bases Knowledge bases are repositories of structured and unstructured data. Knowledge bases …

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Structured Data Markup

Rich Snippets for Web Crawlers. What is Structured Data? Structured Data is additional information that is only viewable to Search Engine Crawlers, which help them better understand your website. Structured Data has enabled rich snippets. Thanks to Google’s Hummingbird Algorithm update, structured data became an extractable thing, rather than something that was just meant for …

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How has SEO changed?

How have the tides changed, and what were the impacts? SEO: Dependant on Search Engines SEO is completely dependant on Search Engines, like Google, Bing, and Yahoo. It’s a shame that the ranking algorithms can’t be given to us, because then we’d all be getting great results! However, that’s part of the charm, testing and …

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The RankBrain Algorithm

The AI addition to Google’s ranking algorithm. What is Google’s RankBrain? In 2013, Google announced the overhaul of their ranking algorithm through an update called “Hummingbird.” The update was extremely significant because it increased the flexibility of the code and allows additional features like Artificial Intelligence and Machine Learning to be very easily implemented. Now …

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Googles Hummingbird Code

Release Date :August 20, 2013. What is Google Hummingbird? Google Hummingbird is a complete overhaul of the ranking algorithm Google uses. What makes Hummingbird special, is that unlike Panda and Penguin, which were two add-ons to the existing algorithm, Hummingbird relies on next-generation Machine Learning and Latent Semantic Indexing. Hummingbird has allowed for Rich Data …

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