JSON-LD

The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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Structured Data Markup

Rich Snippets for Web Crawlers. What is Structured Data? Structured Data is additional information that is only viewable to Search Engine Crawlers, which help them better understand your website. Structured Data has enabled rich snippets. Thanks to Google’s Hummingbird Algorithm update, structured data became an extractable thing, rather than something that was just meant for …

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