On-Page SEO

Cornerstone Content

Creating foundational content that will lead your content strategy in even the most competitive niches. What is it? According to Yoast, a leading SEO plugin for sites like WordPress: Cornerstone content is the core of your website. It consists of the best, most important articles on your site. Yoast Cornerstone Content are fundamental articles to your …

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Barnacle SEO

How barnacle SEO allows you to stand on the shoulders of Giants. What is Barnacle SEO? Barnacle SEO, according to Suzana Joel at Synup: Barnacle SEO is using larger, reputable websites to promote your own business’ website and gain more traffic. Suzana Joel What does that mean? How do you “attach” to larger businesses and …

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12 Black-hat Strategies Recognised By Google

Orthodox black-hat strategies that Google recognises and actively tries to protect against. What is black-hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat …

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