Structured Data Markup

Google Introduces Fact Checking in Search

Three years ago Google launched “Fact Checking” in order to enable more informed judgements about the information they encounter online. The new 2020 venture by Google intends to place power in the hands of journalists and webmasters when rating “truthfulness” of other claims. The Fact Check Search Engine. Fact Checking was implemented three years ago …

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What are Google’s Answer Passages?

Answer passages are collections of text that provide greater informational value to readers, in the form of rich data extract from a site. Interestingly, this doesn’t require structured data markup, but is instead extracted directly from the text. “Prose-type-explanations” In a natural language processing patent by Google, they explained that when users are searching for …

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How Google Enforces Category Diversity In Local Search Results

Google is currently enforcing local search result diversity through a category system, which utilises a mathematical function to scale initial SERPs. This function resembles a logarithmic scale, where the more of a single category results there are, the less likely content of that type is to rank. Search Results Diversity in 2013 Matt Cutts first …

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The Easy Way to Create JSON-LD Templates for eCommerce

eCommerce sites are notorious for the number of pages, canonicals, redirects, and site structure that the they contain. Seasonal pages like “Summer Sale’s” also play difficult roles, involving constant maintenance. Implementing JSON-LD on large eCommerce sites can be accelerated through using a method called “Templating” and “Page Classification.” JSON-LD problems with eCommerce stores. Pages. Lots, …

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Google’s Augmented Search Queries and Hybrid Search Results

Google recently patented a method of “augmenting search queries,” which is based on entities and attributes of nouns. These are used behind-the-scenes during a query to create additional Search Results based on the augmented search queries. These augmented results are mixed into the original search engine results page (SERP), resulting in the formation of a …

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Structured Data Markup

Rich Snippets for Web Crawlers. What is Structured Data? Structured Data is additional information that is only viewable to Search Engine Crawlers, which help them better understand your website. Structured Data has enabled rich snippets. Thanks to Google’s Hummingbird Algorithm update, structured data became an extractable thing, rather than something that was just meant for …

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12 Black-hat Strategies Recognised By Google

Orthodox black-hat strategies that Google recognises and actively tries to protect against. What is black-hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat …

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