Once you have a basic understanding of SEO and you decide to put it in practice, you’ll obviously expect some results. However, those results do not always come in the exact shape and at the specific time you expect them to. That precisely is another obstacle we must get through when dealing with clients, because they tend to expect fast and clear improvements when in reality, improvement comes after a usually long period of time. Therefore, not only do we need to convince them that SEO is necessary but also to trust us long enough to be able to glimpse actual results.
The most common obstacles we encounter when dealing with clients are time limitations and false expectations:
When dealing with time limitations, it’s important to understand that Search Engines are a very competitive and crowded space. Improving alone is already hard but trying to do it on a short period of time is almost impossible. What I’m trying to say is that you cannot simply expect SEO to boost your website to the top in a matter of weeks. This is simply because the same way you are trying to succeed, there are thousands of users trying to do the same, some of them with more resources and knowledge than you.
An intensive application of SEO techniques will allow you to see significant progress in about 2 or 3 months, but the objectives set by yourself (or the external company in charge of delivering such services) are usually met on a period of at least 6 months.
At SEOSPIDRE we have experienced the loss of faith of some clients after 1 or 2 months of work, claiming “I haven’t seen any improvement whatsoever and I am disappointed at the service”. Sadly, there isn’t much we can do about it except explaining them the above stated and hoping they understand, although they usually don’t.
There is also a different scenario where our clients (usually e-commerce owners) trust us for long enough to see their goals met but later realise their sales have not increased as significantly as their online presence. They seem not to understand that SEO magnifies the visibility and presence of your website but does not grant conversions. Although there is a direct correlation between impressions and conversions, if what you are selling does not satisfy any needs in the market or is not properly developed, you will probably have a very visible website that generates 0 profits.
Summing up, I believe there are two clear takeaways. The first one is that SEO implementation requires time and patience, there are no shortcuts that will increase your organic traffic in a matter of hours and the sooner you accept this idea the more disappointments you’ll avoid. The second, as obvious as it may sound, is that impressions do not automatically transform into conversions. SEO will not increase the quality of your product or service, it will only magnify its visibility in any search engine.